Beau Santiago
More Me

Electric, resourceful, future thinking...
These are some attributes that describe me. I am an advocate for a strong culture and good design: research, data-driven decisions, and collaboration to make deliverables.
My latest
It's all about AI these days. I am focused on AI trust and how systems react to an untrustworthy model. Deep diving into where the integration happens and trust breaks with the user.
My process
Frame the right problem
Align business goals, user needs, and success metrics before defining solutions.
Understand the system and journey
Align business goals, user needs, and success metrics before defining solutions.
Prioritize high-impact opportunities
Partner with product and engineering leaders to identify and sequence experiences that balance value, feasibility, and scale.
Prototype, validate, and build
De-risk delivery through early research, prototyping, and AI or workflow validation, then guide teams through execution with clear experience guardrails.
Measure and evolve
Track outcomes, capture learnings, and continuously refine the roadmap to drive sustained customer and business impact.
Strengths
Strategic
Explorer
Communicator
With strategy as a core strength, I'm adept at generating creative solutions and alternative approaches to problems.
-
Emphasize foresight and planning
-
Highlight pattern recognition
-
Focus on solution-oriented thinking
The love of learning, the desire for continuous improvement, and the prioritization of gaining new experiences for a final product or goal.
Early involvement in the process helps for transparency and product IQ.