Beau Santiago
Why AI products fail in practice
AI products rarely fail because the technology doesn't work.
They fail because users can't tell when to trust them.

What's going wrong
Confidence without Context
Hidden uncertainty
Disclaimer Instead of Design
Trust Treated as Copy
Users double-check, ignore, or abandon features silently.

My area of focus
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AI decision-making
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Human-Centered UX
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Enterprise Product Reality
I evaluate trust across
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Inputs & outputs
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Error Handling
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Human-in-the-loop
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Product Risk
What you get
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UX Trust Scorecard
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An assessment across key trust dimensions, highlighting strengths, risks, and gaps.
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Annotated UX Findings
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Concrete examples showing where AI outputs, uncertainty, or errors create confusion or misuse.
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Risk & Opportunity Summary
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A concise view of how trust issues translate into adoption, decision quality, and business risk.
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Prioritized Recommendations
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Actionable guidance focused on high-impact improvements—not redesigns for redesign’s sake.
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Executive-Ready Readout
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A structured summary designed to align product, design, and leadership on next steps.
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